Welcome Influencers! 

Although we are complex beings within a complex society, we all have a basic desire to be loved, understood, appreciated, and cared for.  We demonstrate these needs through various pathways of which no two individuals are alike. Perhaps this is one reason why organizations have such difficulties in addressing and engaging patients because the emotions of love, validation, and appreciation are not on the corporate healthcare radar.   

 Research in neuroscience has shown that emotions play a large role in how we make decisions. Previously, we believed that our analytical-mind (prefrontal cortex) was at the forefront of our decision-making. However, brain studies clearly show that our neuropath way to decisions are first filtered through the amygdala, the emotional center of the brain where we determine first, how we feel before we think or act.

Therefore, you successfully engage people when your communication, content, culture and relationships function at the emotional level (feelings) that are then converted into productive behaviors.

What you say, how you say it, and to whom are critical components to engagement because they have the potential to activate inspiration, competency, satisfaction, pride, accomplishment, loyalty, a meaningful life, and a sense of belonging.  You have the opportunity to engage the hearts and minds of your patients that catapults health and well-being beyond your wildest dreams and influence sustainable changes in ways you never thought possible.

Are you ready and engaged enough to take the challenge to inspire and lead your patients to “feel” the change? 

I’m thrilled to be your escort through the neuropath ways of eMOTION. 

Enjoy your journey!

Denise Campbell, Ph.D(c), MSPH, CHES
Behavioral Strategist

About Denise

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